Where healthcare meets consumer loyalty and behavioral science.

Our engagement solutions drive healthy behaviors and outcomes for consumers. They drive healthy growth and performance for plans. And they build a healthy foundation for consumer trust and loyalty for life.

Where healthcare meets consumer loyalty and behavioral science.

Our engagement solutions drive healthy behaviors and outcomes for consumers. They drive healthy growth and performance for plans. And they builda healthy foundation for consumer trust and loyalty for life.

novuhealth differentiators

Proven loyalty and
data science strategies

Dynamic, omni-channel
engagement platform

Deep industry and
regulatory expertise

The NovuHealth difference: measurable, attributable results.

While most health plans today are already doing a lot to engage their members, we often find that these engagement programs:

— aren’t personalized or dynamic
— aren’t aligned with plan objectives
— aren’t measurable or attributable

All too often, we encounter programs that focus on too many or too few measures. Programs that plan leaders “set and forget” for an entire year. Programs that passively reward members for completing activities they didn’t even know they were eligible for, effectively using an “opt-out” strategy that fails to move the needle. And programs that use so many internal and external resources and vendors that measuring return on investment (ROI) is nearly impossible. NovuHealth takes a different approach.

We’ve perfected the consumer marketing best practices that are key to engagement success in healthcare.

Prioritization

Unlike programs that include every measure, we align program activities with plan and program objectives, identifying and focusing on the measures and activities that can directly improve quality, enhance satisfaction, increase enrollment, optimize costs and more.

Segmentation

Instead of passively rewarding members for closing their care gaps, our programs require members to affirmatively opt in and reward those who choose to participate. In addition, our sophisticated analytics and modeling capabilities enable us to understand which members are most likely to take action—ensuring we optimize plan performance in the most effective, efficient way.

Personalization

Some plans think personalization amounts to using the member’s name in the salutation. Our programs go much further, dynamically serving up relevant activities and clear, simple content in the member’s preferred channel that prompts them to take the right action at the right time as their healthcare journey changes.

Motivation

Based on our experience with nearly 15 million members, we know the optimal reward value for every healthcare activity, and we couple that analysis with in puts like the ask of the member, identified barriers, value to the plan and budgetary constraints to ensure every dollar drives a positive ROI.

Optimization

Not only do we monitor client programs daily and have the ability to adjust a variety of levers in real time, our Activate Engagement Platform has robust omni-channel functionality already builds in, so we can configure and deploy a new channel quickly, elimination the need to mobilize internal resources or onboard a single-channel vendor.

PROVEN EXPERIENCE. POWERFUL IMPACT.

Learn More

Featured success stories

How NovuHealth helped AvMed Health Plans improve quality by activating the unengaged

How we motivated moms-to-be on Medicaid to complete more prenatal and postpartum visits

How NovuHealth helps Medicare Advantage plans improve key HOS measures

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.

 

© 2010-2019 NovuHealth. All rights reserved.