Tom Wicka

Executive Chairman & Co-Founder

Tom Wicka is Executive Chairman & Co-Founder of NovuHealth. Tom helped develop the platform as a way to personalize the health care system, and is an advocate for better health and consumer engagement throughout the industry. A noted speaker and expert in member loyalty, Tom brings crucial insight to the nation’s most innovative health care payers and providers to deliver quality outcomes that benefit both individuals and the care system alike.

Prior to NovuHealth, Tom was co-owner and Chief Marketing Officer for IWCO Direct, a national leader in direct marketing. His focus on consumer loyalty and rewards programs for Fortune 500 companies in the travel, hospitality, retail and financial services industries has shaped the way he influences and innovates within the health care industry.

Tom’s passion for health and health care extends beyond the walls of NovuHealth: he is also co-founder and a board member of Akashi Therapeutics, a drug development endeavor in search of treatments for muscular dystrophy. Tom is a graduate of St. John’s University and is an avid traveler.


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About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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