Rob Sorensen


Rob Sorensen is Chief Operating Officer at NovuHealth. In this role, he leads product innovation, establishes product quality, and ensures on-time client delivery, all to provide a world-class experience for plan members. A health care industry veteran, Rob brings over 25 years of cross-industry experience in driving positive change, with a proven ability to develop strategies and business operations that deliver results.

Prior to NovuHealth, Rob was COO of Magellan Healthcare Commercial Business, focused on behavioral health services for health plans and employers. Earlier in his career, he served as President and CEO at Gardiia, Vice President of Medicare & Retirement Operations at UnitedHealthcare, and Senior Executive with Accenture’s Customer Insight Practice.

Rob holds an MBA from the University of Minnesota’s Carlson School and a BSEE from the University of North Dakota. He is the best bad golfer you’ll ever know.


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