Using R&I programs to drive healthy behaviors

Rewards and Incentive (R&I) programs are nothing new—consumer industries have been utilizing them for years to build trust, affect consumer behavior and boost retention. In this white paper, we share the seven steps of a winning R&I program within health care (with insights from top consumer loyalty programs), plus concrete examples of successful applications.

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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