Building Beyond Data: Achieving Next Level Engagement Through True Personalization
Great member engagement is built on data and predictive models that create targeted, individual member communication plans. But people aren’t their data and they don’t always match their modeling.
In this presentation, Lora Alexander, NovuHealth Director of Engagement Experience and Design, explains how qualitative design theory and ongoing member research can drive health engagement and member experience to the next level. You’ll learn:
- How consumerism has changed the healthcare market
- How behavioral targeting drives meaningful engagement
- How health plans are leveraging this new method to optimize results
- And more …
Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.
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