7 Strategies for Engaging and Motivating Medicaid Members

Motivating Medicaid members to complete high-value healthcare activities is essential to improve health outcomes. However, getting some members to play an active role in their own care is no easy task.

This guide identifies 7 essential strategies for fostering stronger engagement among Medicaid populations, and it showcases several real-world examples of engagement strategies that are delivering positive results for both members and plans.

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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