NovuHealth Leadership

Tom Wicka

CEO & Co-Founder

Jeff Harmsen


Dave Sockel


Eileen Cianciolo


John Wicka

Business Development &

Steve Smerz

EVP, Technology

Meg Koepke

VP, Strategy

Brooke Zinter

VP, Corporate Counsel

Tracy E. Tracy

VP, Compliance & Legal

Dave Birckelbaw

VP, Client Services

Corinn Thompson

VP, Operations

Jim Wicka

Corporate Development & Co-Founder

We are creative thinkers and innovators.

Meaningful rewards & engagement programs that deliver targeted business results.

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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