Meg Koepke

EVP, Strategy and Business Planning

Meg Koepke leads our Strategy team, guiding NovuHealth’s future growth and expansion into new products, partnerships and markets.

To her position at NovuHealth, Meg brings more than 20 years of experience in healthcare delivery, policy, and public programs—in addition to extensive experience driving corporate strategy and a deep passion for engaging consumers in their own care.

Meg joins NovuHealth from Deloitte, where she was a Specialist Leader in the Life Sciences and Healthcare division. Before that, she was Deputy Director at the Center for Medicare and Medicaid Innovation (CMMI), overseeing alternative payment and care models in primary care, accountable care organizations, special populations, and Medicare Part C and D. Earlier in her career, Meg led public policy and population health strategy initiatives at Park Nicollet and Allina Hospitals & Clinics.

Meg holds a Masters in Healthcare Administration from the University of Minnesota School of Public Health and a BA in Political Science from the University of Minnesota.


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About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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