John Wicka

Business Development & Co-Founder

John Wicka is a Business Development Executive & Co-Founder of NovuHealth. In this role, John develops corporate, product and sales strategies, aligning the organization to win and grow in new markets.

By setting the course for innovation, refining the company’s brand story and driving robust revenue growth, John ensures that NovuHealth is well positioned to meet the needs of the evolving health care ecosystem, today and into the future.

Prior to NovuHealth, John worked as an executive at IWCO Direct, a national leader in direct mail and direct mail services. He is a graduate of the University of Minnesota and the owner of an impressive collection of patterned pants, the appearance of which inspire company-wide betting contests.


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About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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