Jim Wicka

EVP, Corporate Development & Co-Founder

Jim Wicka is EVP, Corporate Development, and a Co-Founder of NovuHealth. Jim manages a variety of key client relationships and is responsible for both driving new business and expanding existing accounts. As a client engagement leader, he also plays a crucial role in leveraging market insights to inform business and product strategy.

Prior to co-founding NovuHealth, Jim served as National Sales Director at direct market leader IWCO, where he worked with clients like American Express and Delta SkyMiles, recognized leaders in consumer marketing. Prior to IWCO, Jim was a partner and trial lawyer at Messerli Kramer.

Jim earned a bachelor’s degree in business from the Carlson School of Management at the University of Minnesota, and a Juris Doctorate from the William Mitchel College of Law (now Mitchell Hamline School of Law).

Jim enjoys spending time with his four children, he’s passionate about fitness and yoga, and he’s an avid international traveler, having explored multiple countries throughout Eastern Europe and Asia.


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About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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