Jeff Harmsen


Jeff Harmsen is Chief Financial Officer and Treasurer at NovuHealth. As the numbers guy, Jeff is responsible for the accounting, financial planning and analysis, treasury and tax functions at the company. Jeff brings over 15 years of corporate finance experience with a proven ability to partner with business leaders to facilitate growth and achieve strategic initiatives. In addition, he has a diverse background in mergers & acquisitions, capital planning, financing transactions and operations finance.

Prior to NovuHealth, Jeff served as the CFO at vRad, a leading technology and analytics-driven telemedicine company serving 2,100+ hospitals across the U.S. At vRad he was responsible for developing a robust finance function, establishing the company as a recognized industry leader and telemedicine innovator. During his time at vRad, Jeff played an integral role in growing the business by over 600%, resulting in the successful sale of the company for $500 million in May 2015

Jeff holds a BA in business and accounting from the University of St. Thomas and previously held an active CPA license in Minnesota. He enjoys good coffee and outrageous sock wear.


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About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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