Trends and Consumer Expectations Shaping Consumerism

Like it or not, the consumerization of health care has arrived. Health plans that fail to embrace this new normal and fully engage with consumers risk their reputation, financial health and position within the market.

This white paper highlights the shifting currents as health care moves to a consumer-driven model and consumers demand more from health care institutions in experience and tool set. Moreover, this paper will define engagement and its role in balancing these trends and expectations.

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