Brooke Zinter

General Counsel

Brooke Zinter is General Counsel at NovuHealth. In this role, she leads the corporate legal function at NovuHealth, including general corporate matters, contracting, employment matters, M&A and intellectual property. Balancing the needs of the business against potential risks, Brooke provides strategic, long-term value by partnering with internal stakeholders to problem solve and enable smart growth.

Prior to NovuHealth, Brooke held both business and legal positions at Polaris Industries. In her legal position, she served as Corporate Counsel and was lead counsel on all dealer matters, in addition to focusing on M&A, contracts and other commercial matters. In her business role, she led customer experience strategy for the motorcycle team. Brooke began her legal career in private practice at Robins, Kaplan, Miller & Ciresi LLP. Prior to that, she worked in entertainment marketing and PR for Nemer Fieger, a Minneapolis agency.

Brooke holds a JD from Hamline University and a BA from the Carlson School of Management, University of Minnesota. She loves going on adventures with her husband (including skydiving on the first date) and traveling as often as she can (ask her about the time she got stranded in Thailand and took two 12-hour bus rides to visit an elephant sanctuary in Chang Mai.)


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About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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