The health care industry is at a tipping point. Rising costs, increased regulatory scrutiny, digital disruption and the age of the customer have given rise to the empowered member. How do health plans build a strategy to win these members, and simultaneously increase quality, manage risk and boost retention?

watch the webinar

The solution is the engaged member. Yet, providing a personalized member journey, communicating through a preferred channel, and offering the right member incentives to deliver high-value behavior change in health care have never been a plan’s strengths. Health plans often struggle to engage and motivate their most challenging and hard-to-reach members. 

At NovuHealth, our approach focuses on personalized member communication—delivered across channels—to improve member engagement. Access even more of our insights in the recorded webinar with NovuHealth CEO Tom Wicka: “Delivering High-Value Behaviors with Intelligent Incentives.” In it, plans will discover how the integration of health care data analytics, technology, incentives and personalized communication can positively impact quality, risk adjustment and retention efforts. Plus:

  • Learn how disruption in health care has empowered members
  • Discover how to drive positive high-value behavior change
  • Get reward and incentive strategies proven to engage and win more members

Download the presentation using the button below for an evidence-based discussion on how intelligent incentives can boost your engagement strategy, and create a deeper, more personalized connection between consumers and their health.

watch the webinar

Want even more insights and best practices for building successful member incentive strategies? Contact us to keep the conversation going.


Tom Wicka is CEO and Co-Founder of NovuHealth. Tom helped develop NovuHealth as a way to personalize the health care system, and is an advocate for better health and consumer engagement throughout the industry. A noted speaker and expert in member loyalty, Tom brings crucial insight to the nation’s most innovative health care payers and providers to deliver quality outcomes that benefit both individuals and the care system alike.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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