Accurate and comprehensive Medicare risk adjustment is as crucial to delivering high-quality care as it is to your plan’s financial success.

Historically, Medicare plans have relied primarily on risk analytics vendors to help identify gaps in claims data and manage risk. Yet, while this process is helpful, it’s also a reactionary and partial solution at best.

At NovuHealth, we believe the key to accurately identifying more risk is to proactively engage members in their health—and motivate them to connect with a provider—so Hierarchical Condition Categories (HCCs) can better come to light.

So, how can plans effectively engage their members to optimize performance under the CMS-HCC risk adjustment model? Learn more in our latest presentation, originally shared by NovuHealth’s EVP of Marketing & Engagement Jordan Mauer at the Medicare Risk Adjustment Revenue Management conference.

Sharing behavioral science and engagement best practices, Jordan revealed how to design an engagement program that leverages personalization, targeting and incentives to identify high-risk members—and appropriately capture additional risk revenue.

Ready to design an engagement program that helps your plan better manage the CMS risk adjustment process?

Download the presentation, “Intelligent Member Engagement to Manage Risk and Drive Incremental Revenue.”

download the presentation

For even more engagement program insights and best practices, contact us to keep the conversation going. 

Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives, as well as member engagement programs. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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