Member engagement is a top imperative for health plans, and for good reason. Unengaged members can threaten quality ratings, hurt retention, limit accurate risk adjustment and hinder growth. When members are actively engaged, on the other hand, they can drive plan performance, satisfaction and retention—giving you a competitive edge.

How you reach and motivate members is critically important. To see how your strategy stacks up (and where you need to improve), take this short quiz.


Wondering just how much unengaged members can impact your plan’s performance (and your bottom line)? Check out our blog post on the high price of low member engagement. To see how leading plans approach member engagement, read up on the 7 habits of high-performing health plans.


About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states. Learn more at

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