Press Releases

July 19, 2018

NovuHealth welcomes healthcare veteran Eileen Cianciolo as Chief Product Officer

We’re excited to announce Eileen Cianciolo has joined the NovuHealth team in the newly created position of Chief Product Officer. With more than 25 years of experience in the healthcare industry, Eileen brings expertise in product management, data analytics and operations to her new role. She will also be a member of NovuHealth’s executive leadership team.

The addition of Eileen is key in helping the company complete its evolution to a product-driven organization. “We’ve already developed the industry’s most effective engagement platform, along with a suite of products that help health plans address critical needs in quality improvement, member satisfaction and risk adjustment. And our future potential is tremendous,” NovuHealth CEO Tom Wicka said. “We are now seeking to accelerate product development capabilities based on client feedback and market research, and are delighted to welcome someone with Eileen’s experience and expertise to lead our product and leadership teams.”

In her role as Chief Product Officer, Eileen will be responsible for every aspect of product management, from conceptualization to development to launch to delivery and post-launch performance. She will lead an extensive team of product managers, product analysts, and consumer engagement and experience strategists, and will report directly to CEO Tom Wicka.

Eileen joins NovuHealth from SCIO Health Analytics, where she was also Chief Product Officer. At SCIO she spent more than two years in charge of corporate-wide strategy, product portfolio and lifecycle, analytics team, clinical team and professional services P&L. During her tenure, Eileen helped build SCIO’s product portfolio to include payment integrity, care optimization, risk adjustment and life sciences. She also established a company-wide product roadmap process and software development lifecycle to help streamline processes.

Before SCIO, Eileen was CEO of her own firm, CNC-OLO Consulting, where she provided consulting services to healthcare firms developing and implementing product strategy and product lifecycle processes. Before that she spent more than three years at Medimedia, where she joined as Vice President of Analytics and Reporting and eventually rose to Chief Product Officer. Prior to Medimedia, Eileen held numerous high-level positions throughout the healthcare industry, including Director of New Product Development at Anvita Health (now Humana) and Vice President of Product Management at Alere (now Optum)/ParadigmHealth. Earlier in her career Eileen worked as a senior consultant at The PCI Group, and as a Program Development Manager at Blue Cross Blue Shield of Michigan.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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