Press Releases

November 10, 2020

NovuHealth Helps Connect AlohaCare Medicaid Members to Vital Healthcare Services

Hawai`i’s Leading Health Plan Moves to Improve Pay for Performance Outcomes with NovuHealth’s Member Engagement Platform

NovuHealth, the healthcare industry’s leading consumer engagement company, today announced an agreement with AlohaCare, a leading health plan in Hawai`i, to engage the plan’s Medicaid members to close important healthcare gaps.

AlohaCare will implement NovuHealth’s Medicaid Quality Solution, which motivates historically disengaged members to take advantage of their access to healthcare services, such as prenatal and well-baby visits. NovuHealth boosts member engagement by applying behavioral science strategies and its omni-channel communications platform to create a highly personalized member experience. The result: improved health outcomes and plan performance.

“Motivating some of our Medicaid members to engage proactively in their health has been an ongoing challenge that’s been exacerbated during the global pandemic. With NovuHealth’s expertise and successful track record in engaging members, more of our members will receive the care they need.”


Francoise Culley-Trotman, CEO, AlohaCare

“NovuHealth is honored to be chosen by AlohaCare as the platform to engage with and improve the health of AlohaCare’s members throughout Hawai`i,” said Steve Wigginton, CEO of NovuHealth.

“NovuHealth’s recent merger with Revel Health will further benefit AlohaCare in the months ahead as we integrate breakthrough applied behavioral research and health action technologies to engage Medicaid members and increase access to AlohaCare’s best-in-class health plan and network of providers.“


Steve Wigginton, CEO, Revel + NovuHealth

About AlohaCare

AlohaCare is a community-led, non-profit health plan founded in 1994 by Hawai`i’s community health centers and is the only local health plan solely dedicated to serving statewide beneficiaries of Hawai`i’s QUEST Integration (Medicaid) and Medicare Special Needs Plan program. For more information, visit

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


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