Press Releases

October 04, 2018

NovuHealth CEO Tom Wicka to join healthcare heavy-hitters at first-ever MANOVA Summit

The first-ever MANOVA Summit – a three-day event in the heart of Minnesota’s Medical Alley – aims to explore some of the biggest themes and trends in healthcare today, including the consumerization of health and wellness, and disruption and convergence in the health landscape.

On October 9th, NovuHealth’s CEO Tom Wicka will join a robust speaker lineup to talk about 3 key market drivers, why engagement is the key that can unlock success, and how applying consumer marketing best practices can help improve performance.

Drawing on his deep experience in consumer loyalty and engagement, Tom will also share his philosophy on the importance of earning consumer trust, and show how NovuHealth has been able to successfully engage the most hard-to-engage healthcare consumers.

Other presenters at the Summit include:

  • Arianna Huffington, Founder of Huffington Post and Founder/CEO of Thrive Global
  • Andy Slavitt, Former Acting Administrator of the Centers for Medicare and Medicaid Services
  • Michael Pitt, MD, Director of Global Health Education at the University of Minnesota
  • …and many more

If you can’t make it to the Summit, happening October 8 – 10, 2018 at the Minneapolis Convention Center, be sure to check out our guide to the 5 macro trends influencing the future of health plans.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at