Press Releases

February 13, 2017

NovuHealth CEO Tom Wicka rated #1 in CEO Faceoff of health care rewards and engagement leaders

Who’s the top health care rewards and engagement leader on social media?

None other than our CEO Tom Wicka. Check out that 85% rating—via Owler’s CEO Faceoff report, a comparison of CEOs in a competitive set, ranked by approval ratings.

Find out what makes Tom a top leader (and social media rock star). Follow him on Twitter and LinkedIn to keep up with the latest NovuHealth updates, his take on industry news, and insider insights into our innovative solutions for health plans.

Tom Wicka is CEO and Co-Founder of NovuHealth. Tom helped develop the platform as a way to personalize the health care system, and is an advocate for better health and consumer engagement throughout the industry. A noted speaker and expert in member loyalty, Tom brings crucial insight to the nation’s most innovative health care payers and providers to deliver quality outcomes that benefit both individuals and the care system alike.

Prior to NovuHealth, Tom was Chief Marketing Officer for IWCO Direct, a national leader in print direct marketing. His focus on consumer loyalty and rewards programs for Fortune 500 companies in the travel, hospitality, retail and financial services industries has shaped the way he influences and innovates within the health care industry.

Tom’s passion for health and health care extends beyond the walls of NovuHealth: he is also co-founder and a board member of Akashi Therapeutics, a drug development endeavor in search of treatments for muscular dystrophy. Tom is a graduate of St. John’s University and is widely considered to be a man of style.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.

 

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