NovuHealth announces new Chief Operating Officer
NovuHealth has hired health care industry veteran Rob Sorensen as Chief Operating Officer. He will report directly to Tom Wicka, NovuHealth CEO. Rob will oversee Technology & Delivery, Product, the PMO Office, and Client Management.
“Bringing Rob on board is one of the key steps toward building a fully integrated product to sales strategy and process. Rob’s deep experience, knowledge and exceptional operational skills add to our already strong bench to further advance NovuHealth to our next stage of operational maturity and sustained growth. As a high-growth, fast-paced technology and services company, NovuHealth and our customers will benefit immensely with Rob as COO,” commented Wicka.
Rob has over 25 years of cross-industry experience in driving positive change and is a highly experienced health care and management consulting executive with a proven record of developing strategies and business operations that drive business results. Most recently, Rob was COO of Magellan Healthcare Commercial Business, focused on behavioral health services for health plans and employers. Past roles include President and CEO at Gardiia; Vice President of Medicare & Retirement Operations at UnitedHealthcare; and Senior Executive with Accenture’s Customer Insight Practice.
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.
Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.
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