3 ways to improve health plan member engagement from NovuHealth EVP of Marketing & Engagement
With the recent release of the 2018 Star ratings, quality improvement is top of mind for many health plans. And, as we’ve seen time and again at NovuHealth, member engagement is one of the most effective strategies for impacting vital quality measures like Star ratings and HEDIS scores.
In fact, Jordan Mauer, NovuHealth EVP of Marketing and Member Engagement, recently shared three tips for improving member engagement—and quality—over at HIT Consultant. To design a successful engagement program, Jordan recommends plans:
- Focus on high-touch, high-impact communications
- Be selective about the members you target
- Focus your budget for an outstanding ROI
Here’s a preview of the article:
“A tight budget is a concern but doesn’t have to hold you back—especially when it comes to impacting your quality rating. Intelligent engagement programs that target the highest-impact members deliver high return on investment.
A critical factor is avoiding a one-size-fits-all approach. Personalized, highly targeted and user-friendly communications generate significantly more engagement and ensure that you focus the majority of budget on members most likely to move the needle on performance. And remember, investing in a highly focused effort means you won’t be spreading your budget thin across a wide swath of members without a guaranteed result (or a result that comes at too high of a cost).”
Click here to see the full article and learn more about how to design a targeted engagement program that incents members to complete high-value activities—improving health and boosting performance.
Questions or comments, please contact us.
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.
Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.
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