The beginning of a new year is a time for reflection and resolution—even for health plans. As you look to the year ahead and continue to plan and refine your member engagement initiatives, check out our 6 most popular blog posts from 2019 for some valuable case studies and best practices.

  1. A Smart Solution to the Costly Problem of Member Churn

With the expanded open enrollment period, an increase in the number of highly rated plans, and an explosion of consumer-driven shopper tools, member satisfaction and retention has never been more challenging. But member churn doesn’t have to be an unavoidable reality. Learn how to use predictive analytics to identify the members most likely to leave, and how to harness proven engagement strategies to increase the chances they stay.

  1. 5 Warning Signs Your Rewards & Engagement Program Is Delivering Negative ROI

Your plan likely has a rewards and engagement program to motivate members to take a more active role in their own health, but simply having a program isn’t enough if it isn’t effectively and cost efficiently driving results. If you’re not measuring your program’s success or including the right measures and members, you’re likely throwing money away. Check out these 5 warning signs your rewards program is delivering a negative return on your investment.

  1. 3 Myths and Misconceptions About Medicaid Member Engagement

Motivating Medicaid members to engage in their own care is challenging for a variety of reasons, including population complexity and diversity, and the increased impact of social determinants of health. But that doesn’t mean it’s impossible. Read about 3 commonly held myths and misconceptions about engaging Medicaid members, plus proven tips for personalizing and optimizing your own programs.

  1. The Benefits of Integrating Risk & Quality Functions Within Health Plans

Risk adjustment has always been a significant performance lever for government health plans, but in recent years, quality has become equally important. If your health plan is trying to build more collaboration between these two previously siloed functions, there are a several things to consider—including potential benefits and challenges. Get valuable advice on getting started from three plans who have been there and done that.

  1. How NovuHealth Helped Significantly Improve Mom & Baby Medicaid Engagement for One Health Plan

Community Health Choice, Inc. is a non-profit MCO in Texas that covers approximately 25,000 Medicaid births every year. Recognizing the importance of prenatal, postpartum, and well-child visits to the health of mothers and their babies, Community engaged NovuHealth to create a member engagement program to encourage more moms to complete these all-important activities. Learn how NovuHealth helped motivate more than 1/3 of program participants to do just that.

  1. The Surprising Impact Annual Wellness Visits (AWVs) Can Have on Plan Performance

While the Annual Wellness Visit (AWV) has been offered as a benefit to Medicare Advantage and Medicaid members for several years, the percentage of members who actually receive one is small. When health plans make AWVs a central part of their quality and member engagement efforts, they see a huge lift in the completion of AWVs and other high-value healthcare activities as well. Download the infographic to see the positive impact AWVs can have on both quality and risk adjustment, and get 5 strategies for motivating members to have more productive visits.


About NovuHealth

NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states. Learn more at