Reaching Medicaid members and motivating them to participate in their own care can be a challenge—especially when you have limited or outdated contact information and your members have complex care needs, fluctuating eligibility, and are impacted by social determinants of health (SDoH). But that doesn’t mean it’s impossible.

Most plans use a one-size-fits-all engagement approach, but members—especially in a Medicaid population—aren’t one size. With Medicaid membership growing, costs rising, and budgets and resources getting tighter, you can’t afford to treat everyone the same way.

A personalized approach to engaging hard-to-reach populations

NovuHealth’s Medicaid Member Engagement Solution delivers personalized content and incentives that motivate members to complete the healthcare activities that can improve plan performance and member health and satisfaction.

Unlike one-size-fits-all member engagement, NovuHealth’s solution creates a highly personalized experience by tailoring content, channels and incentives to each member’s needs and applies proven loyalty and data science strategies to optimize segmentation, engagement and results.

We help health plans engage and motivate the most complex and challenging Medicaid populations, including:

  • Mom & Baby
  • Dual SNPs
  • Members with diabetes
  • Members with chronic conditions
  • Children & adolescents
  • …and more

To learn more about NovuHealth’s Medicaid Member Engagement Solution, check out the solution webpage or read the press release.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 25 million consumers across all 50 states. Learn more at

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