Today we are proud to release our latest white paper, Driving High-Value Behaviors in Medicaid Plans: Medicaid rewards and engagement programs to activate hard-to-reach members and close gaps in care.

download the white paper

Medicaid can be complex. For members and for Medicaid health plans alike, connecting to the right services and care can be difficult. Yet rewards and engagement programs can serve as a bright spot: activating hard-to-reach members and boosting quality scores and risk adjustment for plans.

However, it’s almost impossible to launch a successful rewards engagement program without a firm grasp on the challenges and needs faced by this diverse population. That’s why our new white paper begins with a look at who Medicaid serves, and the specific barriers unique to each sub-population. 

Once you’ve got a firm grasp on your population, it’s time to segment, target and get designing a program that will activate Medicaid members and boost your HEDIS quality measures. We’ve outlined the whole process for you in our white paper.

download the white paper

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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