The start of a new year means several things for Medicare Advantage plans—one of which is the need to get members into the doctor so members can close their care gaps and health plans can capture all of a member’s hierarchical condition codes (HCCs) for purposes of accurate risk adjustment.

One commonly overlooked but highly effective way to tackle quality and risk adjustment goals is the Annual Wellness Visit (AWV). It’s a key opportunity to strengthen the patient/provider relationship and pave the way for completion of other high-value healthcare activities. And it’s also an opportunity for members to have a face-to-face visit with a diagnosing physician who can identify HCCs.

Pro engagement tip: Prioritize and incentivize the AWV early in the year to help improve the accuracy and efficacy of quality and risk adjustment efforts.

According to a recent study, just 18.8% of eligible Medicare beneficiaries receive an AWV—which is surprising given the positive impact on quality, risk adjustment and member satisfaction. As a health plan, if you’re not actively encouraging members to complete their AWV, you could be missing a big opportunity.

Download the guide for the latest data that demonstrates why the AWV is so critical, and get 5 proven strategies for motivating more members to complete their AWV.


About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states. Learn more at