Medicaid Mom and Babies: Improving Health Before and After Birth

Not only are prenatal, postpartum and well-child visits important for the health of mom and her baby, they also provide long-term societal benefits. Yet the United States has one of the worst rates of maternal and child morbidity and mortality in the developed world, especially among low-income women covered by Medicaid programs.

The reasons are varied. Many moms-to-be don’t realize they’re eligible for Medicaid until they’re pregnant—and the prenatal HEDIS measure must be completed in the first trimester, or within 42 days of enrollment. In addition, social determinants like housing instability, lack of transportation or time off work, along with a lack of childcare, can create barriers between expectant mothers and the care they need.

Given these challenges, it’s critical that Medicaid plans engage moms early with timely, actionable communications that motivate and enable them to close prenatal, postpartum and well-child care measures.

Download our new white paper to learn more about why proper care is so important, what prevents women from getting adequate care, and how successful plans are improving mom and baby Medicaid engagement. Plus, get the key strategies every plan should implement to engage and motivate their mom and baby population.

Medicaid Moms and Babies: Improving Health Before and After Birth

Medicaid Moms and Babies: Improving Health Before and After Birth

At NovuHealth, we’ve worked with several plans across multiple states, engaging and motivating moms-to-be to close critical prenatal, postpartum and well-child care measures. Check out our Mom & Baby Engagement Solution to learn how we’ve helped deliver results.

Read more: How NovuHealth helped 1 health plan significantly improve their Mom & Baby Medicaid engagement

About NovuHealth

NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states. Learn more at