The Mom & Baby population is one of the most complex, costly and challenging populations for Medicaid plans to serve. But early engagement can make all the difference for the mom-to-be and her baby, as well as health plan performance and cost management.

As an expert in engaging and motivating hard-to-reach populations, we know what works and what doesn’t. We shared our insights at the 10th Annual Medicaid Innovations Forum, and we’re excited to share them with you too.

Download the deck, presented by Christine Gage, Sr. Program Performance Strategist at NovuHealth, to:

  • Learn key insights about the Mom & Baby population and why they require a unique engagement approach
  • Discover proven strategies for engaging and motivating moms-to-be to close critical care gaps that lead to healthier babies
  • Hear about one health plan’s incredible results, and learn what works, what doesn’t, and insights uncovered in the process
  • … and more


Looking for even more insights and best practices around building an effective engagement program that helps motivate challenging Medicaid populations? Contact us to see how we can help.


About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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