Today we’re excited to share with you Part 1 of our latest white paper: Net Promoter Score: Features, Economics, Application in Health Care.

It’s no secret that, historically, health plans have had one of the lowest Net Promoter Scores (NPS) across industries. A measure of consumer satisfaction based on how likely people are to recommend a company to others, NPS offers plans a powerful way to assess the economic value of consumer affinity.

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High-NPS companies typically have the following characteristics in common: they are simple and reliable; offer great customer service, along with a consistent and personalized experience; and have a unique value proposition.


What does this all mean for health care? As the industry shifts to value-based performance—driven by the health care consumer—plans must shift from a B2B to a B2C model to be successful.   

In this new era of health care, the consumer is in control and exceptional member experience is the route to differentiation and growth.

Our white paper outlines the importance of NPS for health plans in further detail. Get a sneak peek here:

“By focusing on what matters most to customers—and managing the common negative emotions associated with interacting with an insurance provider—there’s an opportunity to improve NPS. This is good news for insurers who are focusing on becoming more customer- or member-centric. To that end, statistical analysis has revealed four essential elements for a higher NPS in the health insurance space. Plans should meet member needs, be easy to do business with, offer enjoyable interactions and develop trust.”

Download the full white paper below to learn more, and stay tuned for Part 2, where we’ll examine how a well-designed rewards and incentives program can build consumer trust, drive high-value engagement and boost NPS.

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About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at