It’s no secret health plans are facing myriad complex challenges in today’s market—from the growth of consumerism to the shift to value-based care. While some plans recognize the power of engagement in addressing these issues, many don’t know where to start, or how to make it effective.

As we often say, engagement is not a one-size-fits-all endeavor. While many health plans have historically communicated with and treated their members exactly the same way (with the same message at the same time offering the same incentive), today’s healthcare consumers want more. They expect to engage with their health plan when, where and how they want.

For health plans, that means providing a personalized, omni-channel experience for each and every member. If that sounds overwhelming, or even impossible, rest assured that we’ve helped nearly 40 health plans do just that—reaching the right member at the right time with the right message and incentive to motivate high-value activities.

To learn more about how effective engagement can help drive plan performance, download our presentation from the National Conferences on Medicare, Medicaid & Duals, led by Kristin Gasteazoro, Vice President, Payer Market, at NovuHealth.

download the presentation

Looking for even more insights and best practices around building an effective engagement program that helps drive plan performance? Contact us to keep the conversation going.


About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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