Health care has lagged steadily behind the times when it comes to the consumer revolution.

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Yet, across industries, consumer expectations continue to rise. And while many in the health care industry would argue that the resistance to consumerism has been intentional—health care is not about selling products, it’s about caring for people’s health—we’ve seen that certain consumer values translate across the consumer and care spectrum as key to good business, regardless of end product. Across the board, consumers value and expect: excellent customer service, exceptional value and ease of use.

For health plans, this means there’s a tremendous opportunity to deliver a superior, personalized consumer experience. It all hinges on utilizing consumer data—much of which is already present within plans’ systems—to foster meaningful consumer engagement.

However, to tap into this data—and create truly personalized consumer experiences—health plans first need to boost their technology capabilities. At NovuHealth, our technology stack focuses on three key tenants to build stronger relationships between health plans and their members:

  1. Put the member in the middle.
  2. Connect directly to the marketing engine.
  3. Build on consumer and compliance expertise.

For more on our approach to data, technology and consumer engagement, download the full article: Consumerism in Health Care: How Health Plans Hold the Key to the Consumer Revolution.

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We delve deeper into why consumerism matters for health plans—and how investing in consumer engagement can result in better quality performance, risk identification, member satisfaction and retention, cost optimization and even member acquisition.

Looking for more? Contact us to learn more about how we tailor rewards and engagement solutions to your member population using the latest in behavioral health science and health care data analytics.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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