The beginning of a new year is a time for reflection and resolution—even for health plans. As you look to the year ahead and continue to plan and refine your member engagement initiatives, check out our 6 most popular blog posts from 2019 for some valuable case studies and best practices.
The NovuHealth Engagement Blog
Medicare Advantage (MA) has always been a highly competitive market, but with the expanded open enrollment period, an increase in highly rated plans, and an explosion of shopper tools, member satisfaction and retention has never been more challenging.
Most consumer loyalty programs—think Starbucks, Delta and American Express—reward their best, most engaged customers. The frequent fliers. The twice-daily mocha drinkers. The big spenders. For these brands, 20 percent of customers drive 80 percent of revenue, so it makes sense to focus on those who are most loyal.
Consumer engagement is currently one of the most talked-about topics in healthcare, and not just among marketing or member retention teams. Financial decision-makers are making it a priority as well. In fact, a recent survey from the Deloitte Center for Health Solutions…
UnitedHealthcare CEO Steve Nelson talks to NovuHealth about the bold moves needed to transform healthcare
NovuHealth recently welcomed UnitedHealthcare CEO Steve Nelson to speak at an all-employee quarterly meeting. Nelson shared his perspective on the future of healthcare and how leading healthcare companies can address an increasingly complex set of consumer…
Leading health plan executives know their plan’s performance is largely tied to how well they engage members and motivate them to take action. And they also know that engaging…