The surprising impact Annual Wellness Visits can have on plan performance

The surprising impact Annual Wellness Visits can have on plan performance

Despite the fact that Annual Wellness Visits (AWVs) have been offered as a benefit to Medicare Advantage and Medicaid members for several years, the percentage of members who actually receive an AWV is small.

These low uptake rates can be explained in part by lack of availability among providers. For example, less than half of primary care providers offer an AWV to their Medicare patients. But health plans have a part to play, too. Some plans don’t promote AWVs as an available healthcare activity to their members—and if they do, it’s often not incentivized.

That’s surprising given the well-known benefits of the AWV—such as strengthening the patient/provider relationship, early detection of chronic disease and the opportunity to discuss things like advanced care planning.

When health plans make AWVs a central part of their member engagement efforts, they see a substantial lift in the completion of both AWVs and other high-value healthcare activities (HCAs). Plans can also benefit from using the AWV to improve the accuracy and efficacy of their risk adjustment efforts.

Download the infographic to see the positive impact AWVs can have and get 5 strategies for motivating more members to have more productive visits.

DOWNLOAD THE INFOGRAPHIC  <https://www.novu.com/corporate/resources/the-untapped-potential-of-annual-wellness-visits-to-improve-quality-and-capture-risk data-recalc-dims="/>

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

Read more
Healthy Moms, Healthy Babies: How 1 Health Plan Engaged and Motivated a Complex Population

Healthy Moms, Healthy Babies: How 1 Health Plan Engaged and Motivated a Complex Population

The Mom & Baby population is one of the most complex, costly and challenging populations for Medicaid plans to serve. But early engagement can make all the difference for the mom-to-be and her baby, as well as health plan performance and cost management.

As an expert in engaging and motivating hard-to-reach populations, we know what works and what doesn’t. We shared our insights at the 10th Annual Medicaid Innovations Forum, and we’re excited to share them with you too.

Download the deck, presented by Christine Gage, Sr. Program Performance Strategist at NovuHealth, to:

  • Learn key insights about the Mom & Baby population and why they require a unique engagement approach
  • Discover proven strategies for engaging and motivating moms-to-be to close critical care gaps that lead to healthier babies
  • Hear about one health plan’s incredible results, and learn what works, what doesn’t, and insights uncovered in the process
  • … and more
GET THE SLIDES  <https://www.novu.com/corporate/resources/how-one-health-plan-engaged-and-motivated-a-complex-population data-recalc-dims="/>

 

Looking for even more insights and best practices around building an effective engagement program that helps motivate challenging Medicaid populations? Contact us to see how we can help.

 

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

Read more
Lessons from Leaders: The 7 Habits of High-Performing Health Plans

Lessons from Leaders: The 7 Habits of High-Performing Health Plans

Leading health plan executives know their plan’s performance is largely tied to how well they engage members and motivate them to take action. And they also know that engaging members can result in better satisfaction, retention and outcomes.

As an expert in consumer health engagement, we’ve seen first-hand what works and what doesn’t. Download our presentation from the 2nd Annual Medicare Advantage Leadership Innovations conference—given by Cory Busse, Sr. Director, Health Care Engagement Strategist at NovuHealth—to:

  • Learn how to align your member engagement strategies with core business objectives and KPIs
  • Discover how to identify which members are most likely to act—or most likely to leave
  • Determine whether you’re overspending or underspending on rewards and incentives
  • Hear about new ways to optimize your communication channels and personalize your content
  •  … and more
DOWNLOAD THE PRESENTATION  <https://www.novu.com/corporate/resources/lessons-from-leaders-7-habits-of-high-performing-health-plans data-recalc-dims="/>

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

Read more
3 myths and misconceptions about Medicaid member engagement

3 myths and misconceptions about Medicaid member engagement

Health plans know that getting some members to participate in their own care is no easy task. The challenges are even greater with a Medicaid population due to the diversity across the population and the increased impact of social determinants of health (SDoH). But that doesn’t mean it’s impossible.

Here are three commonly held myths and misconceptions about Medicaid member engagement, plus proven tips for personalizing and improving your member engagement strategy

It’s true that Medicaid members are less likely than other healthcare consumers to have stable, permanent housing, making traditional methods of communication like phone calls and standard mail less effective.

However, a Pew Research study found that a whopping 92% of people with an annual household income below $30,000 own a cell phone. Even when other circumstances of a Medicaid member’s life may change, their cell phone number tends to remain constant—serving as a modern-day proxy for a home address.

Not only are text messages more engaging and immediate than their analog communications counterparts, they’re also more cost-effective. A growing number of Medicaid plans have used text messages with great success, demonstrating improved participation and engagement.

Financial incentives have been shown to influence healthy behavior, and Medicaid populations are no exception. The key is offering incentives that members value, targeting current (not future) behaviors, and delivering the reward promptly after the desired behavior has been completed.

Let’s break each one of those principles down.

First, don’t assume all incentives are created equal. While things like free classes and health coaching might be valuable to some, Medicaid members are more likely to respond to things that help with their bottom-line expenses, like pre-paid debit cards, or gift cards for groceries or transportation. These types of rewards also help address SDoH, which disproportionately affect the Medicaid population.

Second, make sure you’re targeting current behaviors. If your engagement program is using text messaging as the primary way to reach members, remember that the messages should be specific and immediate. Keep members focused on the next activity they need to complete and follow up with a few reminders. Don’t tell them about the visit they need to schedule 6 months from now.

Third, deliver the reward promptly after the activity is completed. Consumers are conditioned for instant gratification. They’ll be willing to wait a few weeks for their reward, but not several months. Invest in an expedient reward delivery process to help ensure that the positive feedback loop of behavior/reward, and the ongoing engagement it fosters, isn’t interrupted.

The first thing to remember when it comes to engaging Medicaid members in their own care is that health literacy can be a significant barrier to participation. According to the U.S. Department of Education, 60% of Medicaid members have “basic” or “below basic” health literacy—which are the two lowest categories on the survey.

Many states now create Medicaid member content designed for a third- to eighth-grade reading level to help ensure comprehension. Even if you already have literacy standards in place, take a closer look at your materials and consider testing them with a select group of members to make sure they’re being understood as intended.

The second thing to keep in mind is that one-size-fits-all programs and communications don’t work, especially for a challenging population like Medicaid. What does work is personalization and relevance. When you make an ask, make sure it’s specific and timely. What’s the next thing the member needs to complete? When’s the optimal completion date? What’s the reward when they do it?

If there’s one valuable takeaway about successfully engaging Medicaid members, it’s using a targeted, member-centric strategy. While Medicaid members face very different challenges, at the end of the day, they want to be recognized and rewarded for their actions just like everyone else. They may be difficult to engage and motivate, but with the right approach, you can enhance participation, improve outcomes and reduce costs.

Check out this case study to see how NovuHealth leveraged a member-centric engagement strategy to help one large, multi-state Medicaid plan close 54.4% more care gaps and reduce churn by 27%.

Want to learn more about engaging hard-to-reach Medicaid members? Download our e-book to get 7 proven, real-world strategies for engaging and motivating your Medicaid population.

DOWNLOAD THE E-BOOK  <https://www.novu.com/corporate/resources/the-guide-to-medicaid-member-engagement data-recalc-dims="/>

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

Read more
How NovuHealth helps Medicare plans improve key HOS measures

How NovuHealth helps Medicare plans improve key HOS measures

Challenge

HOS scores, along with CAHPS results, make up almost 30% of a Medicare plan’s Star rating because they’re so heavily weighted compared to other measures. But influencing HOS scores in measurable ways can be a challenge due to the random, anonymous nature of the HOS survey.

See how NovuHealth helps Medicare Advantage plans impact key HOS measures while also building stronger relationships with members.

 

Solution

NovuHealth’s Healthy Connections for HOS program is an 8-topic series of engaging phone calls that reach out to Medicare Advantage members regularly with uplifting, relatable content on physical and mental well-being.

Because the program utilizes both outbound and inbound IVR, plan members can engage with the program when it’s convenient. If they miss one of the weekly calls, they can call back at a later time or date to receive the information.

“I look forward to these calls every week. Thank you for making me feel good about myself again.”
– Medicare Advantage member

Members are rewarded for starting and completing the program, and perceptions of their physical and mental health are measured before and after. We also ask program participants whether or not they’d recommend the program to friends and relatives to measure the impact on member satisfaction.

 

Results

For the Medicare Advantage plans we work with, the Healthy Connections for HOS program shows a significant impact on members’ perception of their physical and mental health, and on how they view their experience with the program.

“These results are amazing. You took a population of non-engaged members and not only got them to engage in their health, but improve it, too.”
– NovuHealth client

 

DOWNLOAD THE CASE STUDY  <https://www.novu.com/corporate/resources/how-novuhealth-helps-medicare-plans-improve-key-hos-measures data-recalc-dims="/>

 

 

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

Read more