Research shows that early and regular prenatal care leads to improved birth outcomes, but for Medicaid members, social determinants of health (SDoH) can create barriers between pregnant women and the care they need.

Early (and frequent) engagement can make all the difference for moms-to-be and their babies, as well as health plan performance and cost management—especially given the timeliness requirements around the prenatal, postpartum and well-child HEDIS measures.

Download our engagement guide to get 5 tips for successfully engaging and motivating the Mom & Baby population.


At NovuHealth, we’ve worked with several plans across multiple states, engaging moms-to-be with timely, actionable communications and motivating them with meaningful rewards. Check out our Mom & Baby Engagement Solution to learn how we’ve helped deliver results.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. Combining its sophisticated engagement engine with proven loyalty and data science strategies, plus deep industry and regulatory expertise, NovuHealth motivates consumers to complete high-value healthcare activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 10 million consumers across all 50 states. Learn more at