Did you know that, on average, five out of every 1,000 breast cancer screenings uncover cancer?
At NovuHealth, we’ve motivated millions of members across the country to get to the doctor for preventive screenings.
And since October is Breast Cancer Awareness month, we’re sharing what we’ve learned over the years about how to increase healthy activities like cancer screenings. We know they have the power to save lives.
So, here are 3 tips every plan can use to increase screenings and early detection rates for breast cancer:
1. Get members to their Annual Prevention Exam
Members who attend their Annual Prevention Exam are exponentially more likely to complete their Breast Cancer Screening. In essence, this essential annual appointment serves as a gateway for other preventive care activities.
Make sure your members know about the importance of their Annual Prevention Exam. Find ways to help them get there if they face social or economic barriers, and consider providing a financial incentive.
2. Personalize your message & communication channels
Treat your members like consumers with a retail-like experience. Two keys to this are personalization and omnichannel communication.
Personalization: Reach out to members with a personal reminder when they’re due for a screening. Members will be far more likely to act when the message is relevant to them, so be sure to leverage any plan or consumer data at your disposal to tailor the communication.
Omnichannel communication: An omnichannel approach creates a seamless consumer experience and allows members to engage in their preferred communication channels. This is important because ease and simplicity are the name of the game when it comes to boosting engagement and motivating member action.
3. Offer an incentive
Members may put off or avoid a breast cancer screening, for fear of finding cancer. But a reward can be exactly the nudge a member needs to take action and schedule an appointment. Merchandise can be effective for certain populations, but gift cards or debit cards appeal across all consumers.
To find out the ideal incentive value for breast cancer screenings and other preventive care visits, download our insight: Optimal reward amounts for select high-value care activities.
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.