Without a doubt, one of the biggest health care trends of 2018 is member engagement.

Yet, while this buzzword is thrown around with increasing frequency, it seems few have successfully engaged members in a truly meaningful way—driving Medicaid plan performance and improving member health by closing gaps in care.

So what’s the key to developing a Medicaid rewards and engagement program that delivers on your performance goals? We recommend the 3 steps below:

  1. Identify high-value activities
  2. Focus on non-compliant members
  3. Personalize at the member level

Learn more about these key tactics—and get more best practices for successful member engagement—in our latest presentation, originally shared by NovuHealth’s EVP of Marketing & Engagement Jordan Mauer at the 9th Annual Medicaid Innovations Forum.

Jordan revealed how to target and engage members to complete the high-value activities that most impact health care quality improvement, CMS risk adjustment and member experience.

Ready to design an engagement program that really works?

Download the presentation, “How to Design an Intelligent Member Engagement Program that Delivers on Performance.”

download the presentation

For even more engagement program insights and best practices, contact us to keep the conversation going.


Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at novuhealth.com.

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