It started with a question. “Why don’t people take their health more seriously?” Tom and John Wicka were fresh off of years of developing loyalty strategies for the world’s biggest consumer brands as executives at IWCO Direct, and were eager to bring their knowledge to the health care industry. Their brother Jim jumped on board, bringing expertise on the compliance and legal landscape as an attorney. Together, they started Novu in 2011 to encourage people to bring the same level of attention and care to their health that they bring to other parts of their lives.
Novu began as a consumer health and wellness app, but quickly found that by delivering health tools to consumers through their insurance company they were able to affect industry-wide change while driving better health engagement and plan performance. Since 2011, the team has grown to include experts in health and behavioral science, data science, consumer marketing and technology. Today, NovuHealth is an industry-leading health care partner working with influential plans throughout the country to revolutionize member engagement in a new era of care.