Improving health

while creating value

in healthcare

NovuHealth designs personalized member engagement
programs for better health—and better plan performance.

Healthcare is facing a new economic reality. Consumer-driven healthcare marketing is the key.

Our mission is to improve health while creating value for all stakeholders. Because the shift toward value-based care means health plans must now prove their members get the best care—resulting in the best outcomes—at the lowest costs. That’s why we put health plan consumers at the center of our solutions.

Why NovuHealth?

We understand how to motivate and connect with the healthcare consumer.

Bringing the best of consumer marketing to healthcare, we use behavioral health science, performance analytics and comprehensive technology solutions to empower health plan members to actively engage with their health.

Our Approach

Health care is not one-size-fits-all. And neither is health engagement. We speak to your members as individuals, integrating data into every step of the process. Through our personalized member engagement platform, we activate your members to complete high-value activities—like preventive care. The result? Healthier outcomes and improved plan performance.

Our Solutions

We work with government-sponsored and progressive commercial health plans to identify risk, deliver quality improvement in healthcare and improve member satisfaction—all with the highest cost-efficiency.

Together, let’s engage your consumers in their health—creating true value for all.


What makes health care member engagement strategies effective? Go in-depth with the research, see our programs in action and discover how NovuHealth can help improve your health plan’s performance.